General Agreement

1. Purpose

This General Agreement ("Agreement") sets the overall terms under which MAKOCOPY, LLC ("Agency") provides copywriting, messaging, and related strategic services to Client ("Client"). Each specific engagement will be detailed in a separate Statement of Work ("SOW"), which will define the deliverables, timeline, and pricing.

2. Scope of Services

The Agency provides a broad range of professional copywriting, messaging, and strategic services. These may include, but are not limited to:

Website and landing page copy
Sales pages and conversion funnels
Email campaigns and newsletters
Online ads and promotional content
SEO-driven articles and blog posts
Lead magnets, guides, and brochures
Social media content
Funnel strategy, design, and implementation guidance
Strategic messaging and brand voice development

Any services outside the scope defined in a specific Statement of Work ("SOW") will require prior written agreement and may be subject to additional fees.

3. Process

The Agency follows its proprietary MessageMap™ Framework, which consists of three key phases:

1. Deep Research and Strategic Planning

The Agency conducts comprehensive research into the Client's market, message, and target audience. This phase identifies the current state, desired outcomes, and obstacles preventing the audience from engaging or converting.

2. Copy Development

Based on the research and strategic briefing, the Agency creates persuasive and strategically aligned copy designed to build trust, increase clarity, reduce perceived cost, and position the Client's offer in alignment with the audience's mindset.

3. Final Polish and Approval

The Agency refines all deliverables to ensure consistency with the Client's brand and messaging. Once finalized, the Client reviews, approves, and the project is launched with clarity and confidence.

Commencement of Services:

The process officially begins once all of the following conditions are met:

This Agreement is accepted (via checkbox).
A signed/confirmed Statement of Work ("SOW") is in place.
The required upfront payment has been received.

Acceptance of the SOW:

For clarity, the Statement of Work ("SOW") is deemed fully accepted and binding once the Client pays the upfront fee specified in the SOW. Payment of the upfront fee carries the same legal effect as signing the SOW in writing.

4. Payment Terms

Project-Based Engagements: Typically require 50% upfront and 50% upon final delivery (before release of final files).
Subscription Services: Billed monthly in advance.
Pricing and payment schedule will be confirmed in the SOW.
Payment of the upfront fee is confirmation of acceptance of the SOW.
All payments are non-refundable.

5. Delivery & Ownership

Final deliverables are provided once the final payment has cleared.
Upon receipt of full payment, all rights, ownership, and intellectual property in the delivered copy transfer to the Client.
Until full payment is received, Agency retains all ownership rights.

6. Revisions & Guarantee

Each project includes up to two (2) ROI-based revisions, applicable only after the copy has been implemented and performance data is available.
Revisions are based on performance, not stylistic preferences.
Additional revisions beyond the included two will be billed at a flat rate, as specified in the SOW.
No refunds are provided.

7. Responsibilities

Agency: Provides strategic copywriting and messaging services as outlined in the SOW.
Client: Responsible for implementing the copy into websites, ads, funnels, or other platforms, and for ensuring supporting assets (e.g., design, targeting, technical setup) are functional.
Agency is not responsible for underperformance caused by factors outside copywriting (e.g., poor design, slow websites, untested offers, technical issues, ad targeting).

8. Confidentiality

Both parties agree to maintain confidentiality of all proprietary or sensitive information exchanged during the course of the engagement.

9. Term & Termination

This Agreement remains in effect until terminated by either party with written notice.
Active projects or subscriptions may only be terminated in accordance with the payment and delivery terms specified in the relevant SOW.
Fees already paid are non-refundable.

10. Limitation of Liability

Agency shall not be liable for indirect, incidental, or consequential damages. Total liability under this Agreement shall not exceed the total fees paid by Client under the applicable SOW.

11. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of Wyoming, United States.

12. Entire Agreement

This Agreement, together with the applicable SOW(s), constitutes the entire understanding between the parties and supersedes all prior agreements or discussions.

Acknowledgement

By checking the acceptance box on the website, signing electronically, or engaging MAKOCOPY, LLC for services, the Client acknowledges they have read, understood, and agree to the terms of this Agreement.